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AO Coolers Original Soft Cooler 24-Can
Icemule Classic 15L
See Top Ranked Soft Coolers

AO Coolers Original Soft Cooler vs Icemule Classic

Analysis:

The AO Coolers Original Soft Cooler 24-Can is a great Soft Cooler for its $69 asking price.

The Icemule Classic 15L, however, is merely passable at its $59 price point. If you're considering buying a Soft Cooler in the $55 range, you might want to check out some of its competitors.

The AO Coolers Original Soft Cooler 24-Can has impressed reviewers from two sources that are among the most highly trusted on the internet, namely Wirecutter (NYTimes) and OutdoorGearLab. It did great in their objective hands-on roundups - it earned the "Best soft cooler" and "Best Bang for Your Buck" awards from Wirecutter (NYTimes) and OutdoorGearLab, respectively. That's high praise from such reputable sources.

As for the Icemule Classic 15L - Wirecutter (NYTimes), a source that conducts reliable hands-on testing, has featured it in its The Best Coolers roundup. However, it didn't make it to any of the top spots.

Lastly, we tried to do a direct AO Coolers Original Soft Cooler 24-Can vs. Icemule Classic 15L comparison of review ratings between these two products, but couldn't find any review scores for the Icemule Classic 15L.

Compared to all other Soft Coolers on the market, however, the AO Coolers Original Soft Cooler 24-Can performed great. When averaged out, it earned a rating of 9.0 out of 10, which is much better than the 5.9 review average of Soft Coolers in general.

Comparison of expert ratings
Highly Recommended
Recommended
Mentioned
Not Mentioned
OutdoorGearLab
Wirecutter (NYTimes)
Switchback Travel
Business Insider
New York Magazine
BestReviews
Epicurious
T3
Tech. Specs Comparison
AO Coolers Original Soft Cooler 24-Can
$69
Icemule Classic 15L
$59
Capacity
24 (can)
12 (can)
Carry Style
Messenger Bag
Backpack
Ice Retention
1 (days)
1 (days)
Weight
3 (lb)
2 (lb)
Significantly higher than average expert review score
5.9
Overall Avg. for Soft Coolers
9.0
Avg. Review Score
Score
Has no expert reviews
No Data
Highly recommended by trusted experts
OutdoorGearLab
Highly Trusted Source
Depth of
analysis
Yes
In-house
Testing
Best Bang for Your Buck
in “Best Soft Cooler of 2020” 
Last updated: 23 Nov 2020
Wirecutter (NYTimes)
Highly Trusted Source
Depth of
analysis
Yes
In-house
Testing
Best soft cooler
in “The Best Coolers” 
Last updated: 27 Apr 2020
Switchback Travel
Trusted Source
Depth of
analysis
Yes
In-house
Testing
Ranked #16 out of 17
in “Best Coolers and Ice Chests of 2020” 
Last updated: 12 Nov 2020
Recommended by trusted experts
Wirecutter (NYTimes)
Highly Trusted Source
Depth of
analysis
Yes
In-house
Testing
Mentioned
in “The Best Coolers” 
Last updated: 27 Apr 2020

Key things to consider when buying Soft Cooler

Our super simple Buying Guide

Graphing logicFam
  • Carrying type/design – messenger bag, backpack, etc.
  • Material & design (Insulation, body material – fabrics like canvas, nylon; foams, stitching vs glue)
Prod
  • Size/nr of cans/bottles it holds (Impacts user experience, price)

Find the best product and price, effortlessly.

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