This is known as the Moto X Style in international markets. Its sucessor, the Moto Z, has been announced however will be a global Verizon exclusive until the fall.
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Pro Gesture and voice control
Supports a wide range of gestures and voice controls for using various features of the phone. For example you can turn on the flashlight with just a quick shake or you can activate the camera with a gesture on the screen.
Pro Front facing flash
The front camera has an included LED flash, which can help illuminate in dark scenarios. This works better than the screen flashing white which is what most other phones are doing.
Pro Always listening voice activated assistant
Moto Voice is an always listening feature which uses Google Now. Even when the screen is off - in your pocket, or between the couch cushions - it will activate when you use the launch phrase (which you can set yourself). You can use Moto Voice to reply to texts, perform a web search, navigate or more. If you dig into the settings, you can also have Moto Voice read out your texts to you when it senses you are driving (it does this by using GPS).
Pro Hardware is super customizable
In the USA, you can customize the colors and materials through the Moto Maker website. You can choose one of the 28 back panel plates, white or black front color, and 10 accent colors. That's over 500 different combinations - much more than any other phone.
Pro Slightly above average camera
The 21MP, f/2.0 and 1.1 µm pixel camera can take some decent pictures, although the default camera app is more of a pain than a pleasure to use. Low light photos come out grainy, and all the settings (even focus) are hidden in a side-mounted scrolling wheel. On the good side, the shutter speed is pretty quick and it captures a good amount of detail.
Pro Great screen
The large (5.7"), high resolution (1440p) display uses IPS technology. This means that outdoor visibility is great, colors are accurate, and you can view the screen from extreme angles without any serious color shifts.
Con 12 hour battery life
The Moto X (2015) will last most of the day, however much more often then not you'll end up charging it during the day to make it through the evening.
Con Last-gen performance
The Snapdragon 808 SoC never really provided top of the line performance, although it was never meant to. It's GPU is noticeably slower than the Snapdragon 810 - the most popular high end SoC from 2015. For most tasks the Moto X Pure edition will perform admirably, although in games it will drop a few frames here and there.
Con Very large
The Moto X Pure Edition is a very large phone. It's thick too, measuring 11.1mm. The rounded back makes it a bit more manageable to hold.