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Specs
Specs are quantitative aspects of the option such as the price
Pros
Pro Comprehensive data
Also great that it shows you how real the audience is as well as basic stats like engagement rate and growth.
Pro Audience data
Most platforms just have influencer data and don't provide info on the age gender and other details of the audience.
Pro Amazing support.
The CEO has constant access open to his calendar to book a call and they have live support almost always replying within an hour or so. Really great for a startup. Their design team is constantly looking for feedback and is genuine about their implementation of ideas etc.
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Cons
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