Provides Yahoo! access to a young audience

The key demographic for Yahoo! is rapidly aging. In order for them to remain relevant they need to attract a younger audience, and buying Tumblr instantaneously gives then 300 million mostly teenage users.

Stuart Kearney
@stukearney
11 years ago

The key demographic for Yahoo! is rapidly aging. In order for them to remain relevant they need to attract a younger audience, and buying Tumblr instantaneously gives then 18300 million mostly teenage users.

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