2
User
Recs.
Recs.
7
Updates
Last
Updated
Updated
Activity
Tumblr makes a fantastic acquisition for Yahoo! from both a long and short term view of the play.
Specs
Pros
Pro Great opportunity for Yahoo!'s brand advertisers to build a relationship with consumers
The majority of Yahoo!'s revenue is coming from brand advertisers who are looking to build up a relationship with a given demographic over time. Tumblr also has the infrastructure in place to support this, with their "A-List" program and an inherently social platform.
Know any positive aspects of this option?
Cons
Know any negative aspects of this option?