Google Content Experiments Review
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Review of Google Content Experiments powered by the Slant community.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Supports multi arm bandit
MAB is a lot more efficient than traditional split testing.
Pro Provides full control for developers
Cons
Con Each experiment requires a separate url
GCE requires two different URLs for two different experiments. For example, in a case of multidomain multilanguage sites (such as en.site.com, de.site.com) n*2 experiments are required for split testing for n languages. Combining results requires scripting around google panel.