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Pro Support for several elements not found in terminal browsers
Although w3m is primarily a text-based web browser which runs inside the terminal, it supports and renders several elements which other terminal-based browsers cannot like images, tables, tabs or frames.
Pro Available as emacs plugin
W3m can also be downloaded as an emacs plugins to be used as a fast web browser that runs inside emacs.
Con Steep learning curve
Being a terminal web browser w3m has a certain learning curve because you need to learn the keystrokes and different commands.