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Pros
Pro Helps create the shopping list
The app offers suggestion on what you might like to buy. The suggestions are organized in categories like "Fruits & Vegetables", "Milk & Cheese", "Recently Used", etc essentially allowing you to browse aisle by aisle without having to go to the store.
Cons
Con Collaborating on a list requires an account
To enable the ability to work on a list with others requires creating an account.