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Pro E-commerce oriented
It's e-commerce oriented, so if you need to build an e-commerce mobile app you don't have to re-define common resources such as Categories Brands Products and Carts.
Can be used for mobile app as well as web applications.
Pro Can be modified to be used not only for e-commerce
While it's true that it's built for creating e-commerce apps, every resource can be extended with metadata in order to use it for many use cases.
Con No free plan
There is no free plan available. Pricing starts at 19€/Month.