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Pro Roots don't look as harsh with demi-permanent color
Since the color washes out over time, the slow fade of the color means your roots don't have a huge change in color over time and slowly fade back into your natural color.
Pro You don't need to fully commit to a color
This color is demi-permanent, so it washes out in about 6 weeks. You can try a color without the full commitment or damage of a permanent hair color.
Pro Variety of color to choose from
22 different hair colors.
Con Doesn't last as long as permanent dye
Permanent dye lasts much longer, while this one washes out in about 6 weeks.