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Countly
All
4
Experiences
Pros
4
Top
Pro
All in one crash, analytics and push notifications
No need to use another SDK.
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Pro
Continually updating real time analytics
Countly pages are updated in real time without needing a page refresh.
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Try without signing up through open demo
You can try it out without signing up at all by playing around with their demo.
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Pro
Very fast interface
Transitions between pages on the Countly web interface is nearly instant.
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17
0
Amplitude
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6
Experiences
Pros
5
Cons
1
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Pro
Get JSON data with export API
Any output data you can get in a dashboard, you can also get as JSON through their export API.
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Con
No installation tracking out of the box
It's possible to enable installation tracking by using a third-party service like Adjust and routing their data to Amplitude.
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Pro
Generous free plan
The free plan allows you to log 10 million events per month. There are also 2 paid plans - Business and Enterprise. Business costs $995 and allows for up to 100M events per month while Enterprise has the price is negotiated on a case by case basis and supports an unlimited number of events.
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Pro
Event Flows visualize popular user paths
Event Flows, an Enterprise level feature, shows a branching user-action path from or towards a certain page/action. For example, it could show most popular actions performed after landing on a product page or the most popular path towards clicking the buy button. Compared to funnels, that allow you to track if users follows a predetermined path and where they drop off, Event Flows show what users choose to do instead. And while it's possible to create a funnel for each branching path, that involves a lot of time and some guesswork which is not present in Event Flows. Additionally, it's possible to integrate Amplitude with Mode to create a User Paths report. It's similar to the Event Flow, but visualized differently.
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Pro
SDK is open source and transparent
For apps that need high security auditing, or just if you want to know what code you're including, the SDK is open source with code available on GitHub.
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Pro
Gives you raw SQL access to your data
Enterprise customers can get direct access to Amazon Redshift's PostgreSQL Database. This offers multiple benefits - it allows for queries that are not supported by the dashboard, gives portability and ownership and allows using that data to build realt-time services based on that data.
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11
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Heap
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8
Experiences
Pros
7
Cons
1
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Pro
Capture everything, organize it later
After adding a JavaScript snippet to the site, Heap captures every event that you can organize later instead of having to define events upfront. It means that if you decide to track something new you have data from the past as well.
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Con
No Android integration
Heap lacks Android integration.
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Pro
User friendly
Heap does not require any coding knowledge to set up.
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Pro
Free plan
If your site has less than 5000 monthly visitors, you can use Heap for free indefinitely.
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Pro
Highly detailed
Since every single data point is logged you can do highly specific analysis.
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Pro
Tracks guest-turned-user data
Heap will combine registered user data with data before registering.
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Pro
Powerful and easy to set up cohort analytics
Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.
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Pro
Visit based pricing
Heap determines cost of service based on monthly visits instead of the more common data point based pricing that incentivises tracking less data points to save money.
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6
0
Mixpanel
All
18
Experiences
Pros
11
Cons
7
Top
Pro
Updates in real time
On Mixpanel you can view live activity on the site from both streams of events or broken down into your actual users. This can be very practical for de-bugging and catching errors as they happen, especially for new, buggy products.
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Con
Expensive 
The smallest plan is $150 per month, and only gets you 500k events.
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Pro
Behavioural messaging
Mixpanel allows you to send notifications based on users actions. For example, you can use it to improve customer retention by analyzing the conditions where your users decide to leave your product and then send targeted messages designed to bring them back. This is an amazingly powerful feature that really bridges the gap between analyzing the data and acting on it.
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Con
Only allows one filter per funnel step 
Each funnel step can only include one filter, so you could have "browser" and "city" but not both.
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Pro
Easy to use web interface
Online interface makes it simple to view events, and aggregate data. Queries can be built by selecting actions and associated properties from a drop-down, and the corresponding data will be displayed. These queries can then be bookmarked for later use. A table view and CSV export option is also available. Multiple queries can be displayed together, making it easy to compare two sets of data, or to view the relationship between them. The interface also features a "Live View", allowing you to watch events as they are sent, which is useful for testing, and viewing realtime events.
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Con
Charts are not very configurable
For instance the retention charts are pretty static. You can change dates but not a lot of definitions.
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Pro
Contact users directly through the people page 
Mixpanel allows you to directly contact users from the people dashboard via push notifications, sms, and email. After viewing the user history, or filtering on events and metrics, you can send an individual user, or a segment direct messages.
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Con
Steep learning curve
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Pro
Automatic iOS event integration 
Mixpanel can integrate with iOS, exposing app screen, and allowing you to set events through an online visual interface.
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Con
Revenue tracking metrics won't work for advertising businesses
Because the revenue tracking doesn't allow for fractions of dollars per visit (at least not as of 2014) any site that makes money based on advertising won't be able to leverage the revenue metric features.
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Pro
Remote configuration of events on iOS 
On iOS, you can change or add events reported through the web interface so you don't have to submit a new version of the app to alter events.
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Con
Limited public visitor and authenticated user merging
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Pro
Funnel analysis
Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.
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Con
No built-in solution for installation tracking 
It's possible to enable installation tracking by using third-party services like Adjust or AppsFlyer and routing their data to Mixpanel.
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Pro
People analysis
Events can be grouped on a per-user basis allowing you to view each user's event history. You can use that information to see how individual users use your product.
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Pro
Straightforward setup
It's very easy to set up.
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Pro
Cohort analysis
Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.
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Pro
Successful companies use it
Khan Academy Hipmunk AirBnb TaskRabbit
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34
2
EventHub
All
6
Experiences
Pros
5
Cons
1
Top
Pro
Simple deployment
Requires only downloading and executing a jar file.
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Con
Abandoned
Hasn't been updated in over 2 years.
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Pro
Free and open source
Licensed under MIT.
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Pro
A/B testing tool
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Pro
Cohort analysis
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Pro
Funnel analysis
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2
0
Yandex Metrica
All
8
Experiences
Pros
8
Top
Pro
Customazible reports with attribution modelling
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Pro
No limits or sampling
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Pro
Built-in click heatmap
Metrica can track where users click (includes non-link items) allowing you to see the most popular sections as well as items mistaken for links.
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Pro
Offers site availability monitoring
Metrica can monitor the site for availability issues and send out an email and/or SMS notification when issues occur.
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Pro
Shows keyword data from encrypted Yandex search queries
Yandex encrypts all search queries so they don't show up in any other analytics tool except for Metrica.
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Pro
It's real-time
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Pro
Includes user-path visualisations
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Pro
Clear link map
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Experiences
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6
1
Google Analytics
All
15
Experiences
Pros
12
Cons
3
Top
Pro
Well documented
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Con
Heavy users get sampled reporting
If you send a lot of data Google starts sampling the data it uses for your reports.
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Pro
Free for most use cases 
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
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Con
User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
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Pro
Intelligent Alerts
You can configure to be notified if certain things happen.
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Con
Can't handle authenticated users
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Pro
Highly customizable
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Pro
Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
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Pro
Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
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Pro
Awesome API
The API itself, tools, documentation, and abilities of the API are very powerful.
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Pro
Import data
Google Analytics allows users to update user information from other sources.
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Pro
Google Play analytics 
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
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Pro
Constantly releasing new features
Released more than once a week in 2014.
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Pro
Mobile web and Mobile app tracking possible
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Pro
Integrates with AdMob 
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
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Experiences
31
7
Keen.io
All
6
Experiences
Pros
5
Cons
1
Top
Pro
Great for custom, complex, large-scale analytics solutions
Keen is designed for developer to be able to build custom, complex, large-scale analytics solutions.
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Con
Development knowledge is not optional
There's no drag and drop interface, setting up analytics requires a developer.
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Pro
Offers a good free plan
The free plan allows for 50,000 events.
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Pro
Allows gathering and visualizing data for your users
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Pro
Good documentation
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Pro
Can be easily integrated into existing projects
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1
0
GoSquared
All
3
Experiences
Pros
2
Cons
1
Top
Pro
Emails a summary of week's events
Allows being informed without having to spend too much time following analytics.
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Con
E-commerce analytics requires an expensive plan
To get e-commerce analytics, a subscription plan is required. The subscription starts at 18$/mo for 100,000 monthly datapoints.
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Pro
Straightforward
GoSquared has 4 views - Now, Trends, E-commerce and People. "Now" is a dashboard that gives an overview of what's happening on the site in real time, "Trends" displays information like most visited content, referrals, engagement, etc over a period of time, "E-commerce" displays analytics about your online shop and "People" shows all site's users and tracks their behaviour in real time.
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1
0
FirstOfficer
All
4
Experiences
Pros
3
Cons
1
Top
Pro
One-click integration with Stripe
No coding necessary, fetches all the data from the charging gateway.
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Con
Tracks only sales-related information
The analytics tool won't track what users do on your site.
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Pro
More accurate than event-based analytics
Events sometimes go missing. FirstOfficer checks data consistency against Stripe API and uses similar double-entry system than your bookkeeping to make sure that all the payments are processed.
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Pro
Created by a finances professional
The founder has a BBA in accounting and practical experience from accounting, ensuring that the metrics are calculated right and that they are compatible to use with the numbers from bookkeeping.
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1
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4.7 star rating
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