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Pros
Pro Good community
Popular dresses have a lot of comments/reviews from customers, who include helpful details like their height, weight, the size they bought, and how it fit
Pro Dresses all have models
So you can see what dresses look like on people, instead of mannequins
Pro Purchases are protected by Google
Purchase insurance protects against up to $1000 in online fraud.
Pro Affordable
Most dresses are under $100
Pro Good support
You can consult a stylist via live chat.
Pro Free returns
Within 10 days of postmarked delivery, returns are free. Afterwards, they are $7.
Cons
Con Hard to find similar dresses
For each dress option, Lulu's recommends other 'top sellers', but these dresses usually look nothing like the current dress you're viewing.
Con Can't rank dresses by popularity
Only able to search featured dresses, or rank by price. No way to search by number of reviews or by review ratings.