Prismatic was built from the ground up to utilize state of the art algorithms to intelligently build a personalized feed of relevant news.
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Pro Gesture-based design and intuitive user experience
Prismatic is extremely fast to use and utilizes clever gestures to make it easy to navigate. Apple reportedly sent them a letter saying that it’s Engineers are looking into how they managed to build such a good app.
The app does not utilize tradition navigation bars in order to enable full screen browsing. This makes reading long form content or viewing images a fantastic experience on mobile.
Pro News feed optimization
Although Prismatic has a fantastic design, its biggest differentiator from the competition is its best-in-class algorithms that determine what goes into the news feed.
Prismatic uses G+, Twitter, and Facebook feeds to evaluate what the user is interested in. Sources and lists can then be edited to add or remove certain topics.
This app monitors usage and feedback in order to further evaluate user preferences and fetch the most desirable information.
Pro Excellent content discovery algorithm
Amazing algorithm for discovering new and meaningful content. Uses friend and user similarity and sharing to determine the relevancy of content.
Pro High compatibility
Prismatic is available on desktop, iOS, and Android.
Pro Utilizes user location
Prismatic uses current location in order to find local news. If this feature isn't wanted, it can be turned off.
Con Formatting issues
Prismatic tries to reformat articles, and many times this is done unsuccessfully. Users commonly have to deal with overlapping text, missed captions, missing pictures, and other formatting errors.
Con Lacks a built-in RSS feed reader
The only option is as a curated aggregated feed. There is no provided way to supply ones own feeds via OPML for example.