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Pro Built-in USB 3.0 Hub
There's a built in USB hub with 1 upstream (computer connection) and 4 downstream. That means that instead of plugging keyboards/mice directly into your computer, you can plug them directly into the monitor.
Pro Super MVA panel technology
Instead of using a regular TN or IPS panel, the Super MVA panel combines the best of both worlds. It offers fantastic contrast ratio (5000:1), as well as a good response time (8.5 ms).
Con Colors can be lost at a perfect 90 degree angle
When viewing straight on, colors can be lost (specifically the darker tones). Shifting your angle by just a few degrees (or offsetting your monitor) can fix this and ensure you get all the dark colors back again.