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Pro Annual Snow Festival
The annual festival in February showcases hundreds of ice/snow sculptures. Some as small as a life-size pikachu, others are full-size illuminated light-show castles. Along with all the sculptures are music, food, and game events.
Pro Capital of nothern-style, miso-based ramen
There are two main styles of ramen in Japan, Hakata and Sapporo. For ramen-lovers, a visit to Sapporo for the northern-style ramen would go hand-in-hand with a visit to Hakata.
Con Can be very cold
Sapporo is the capital of Hokkaido, which is known for its snowy season. There are months where the sidewalks are on-and-off covered with snow.