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Pros
Pro High FPS in games
The R9 390X performs well in recent games. In Battlefield 4 for example, in 1080 and using ultra quality settings, the R9 390X achieves an average framerate of 130 frames per second, with a minimum measured at 72 FPS.
The card also performs well in Grand Theft Auto V (maxed out settings and 1080p), where it is able to achieve an average framerate of 97 frames per second, and a minimum of 45 fps.
In Middle-Earth: Shadow of Mordor, the R9 390X is able to achieve an average 96 frames per second, with a minimum to 42.
For Tomb Raider (2013), the R9 390X scores 98 frames per second on average and a minimum of 74 frames per second, all under 1080p and maximum settings.
The R9 390X is also well-equipped with enough horsepower to handle 1440p gaming, where it scores an average of 111 FPS for Battlefield 4, 89 for GTA V, 72 frames per second for Shadow of Mordor and an average of 67 FPS for Tomb Raider.
Gaming in 4K resolution is also a possibility, albeit with lower graphical settings. The R9 390X can handle Battlefield 4 fluently on medium settings with an average FPS of 70, and 60 FPS in ultra settings with a minimum of 36 FPS. A maxed-out Grand Theft Auto V results in a minimum and average framerate of 24 and 69, and 35 and 64 FPS for Shadow of Mordor. Tomb Raider is very playable in 4K even with a high preset, with an average framerate of 76 fps and a minimum of 62.
Pro Supported by most high end games
Most games specifically optimize for this card (among others).
Pro Lower price point due to new GPU's
The Radeon R9 390X is an older graphics card and doesn't use AMD's new Polaris architecture such as the RX 480. As stores are trying to replace the previous generation GPU's with the new models, a lower price point is offered for the R9 390X. You can find a 390X graphics card for a little over 300 dollars, which is 100 dollars less than the recommended retail price.
Cons
Con Very little new tech
Mostly, this card is just a rebranded Radeon R9 290X, a card that was released in October 2013.
Con Uses a lot of power
The Radeon R9 390X consumes a lot of power - more-so than any other GPU (other than the 290X). In total, the testing rig used 440W of power when using the R9 390X. For comparison, the GTX 980 - which is also a previous-generation GPU - only used 280W, a 36% decrease.