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Pro Self automated
Equipped with a motion sensor to automatically turn on the light when somebody walks in, as well as an ambient light sensor to determine how bright the light needs to be, the BR30 are some of the smartest bulbs out there. They are currently some of the only bulbs that work on their own without needing to be controlled by a phone or remote.
Pro Custom programming
These lights are compatible with IFTTT (If This Then That) - a powerful automation tool that lets you use recipes from the community or create your own from thousands of triggers and actions.
Pro Easy to use presets
The app is where you can make changes to the lights. While they aren't RGB, they do have adjustable color temperature as well as an automatic mode which uses a blue-ish hue in the morning, and a warmer hue closer to evening. You can also manually set the color temperature if you prefer.
You can schedule alarms, as well as 'night mode'. If the bulbs detect motion while in night mode, they will illuminate dimly (around 5% brightness) instead of blindingly bright.
Con Requires a hub
The hub needs to be plugged directly into your router, adding one more thing cluttering the likely already busy area. This also means that you have little choice in the placement of the hub, while other systems have a wireless hub that can be plugged into a wall socket in a closet or somewhere else where it will be hidden from sight.
Con Limited colors
These lights are limited to color temperatures - they don't offer full RGB coloring. They can do shades of blue and yellowish as well as bright white, but no deep blues, reds, greens or other colors.
Con Learning feature needs some work
These lights have a hard time adapting to certain activities. For example, if you are reading and being fairly still, the lights will think that the room is empty and turn off automatically. Because of the learning ability, in the future sometimes the lights will think you are reading and stay on even if the room is empty. It's a tricky situation, but it could be fixed through future updates.