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Pros
Pro Adjustable output for any situation
Through the app you can adjust the output of this switch. This will allow lamps and other lights to be dimmed, although not all small appliances will work well with less than normal power.
Pro Supports scheduling
You can schedule your lights to turn on and of when you please. It can also be set to turn lights on and off on a repeated timer when you are away on vacation to deter burgles.
Pro Single connection to your device
There isn't any Wi-Fi in this product to set up, meaning the setup process will be as easy as pairing a new Bluetooth speaker. Also, even while you are having internet troubles this switch will still work with your phone. Some users have even plugged their Wi-Fi router into this, turning it off when they are at work and sleeping.
Pro Can track energy usage
Tracking energy usage can help you determine where you can cut energy costs. The first step is recognizing where excess energy is being used, and the GE Smart Switch helps with this.
Cons
Con Doesn't integrate with other smart home systems
Most other smart home systems utilize Wi-Fi. This device won't play well with any of those.
Con Bluetooth limits the range and situations in which the device can be used
Bluetooth has an effective range of about 20 feet, depending on variables. You won't be able to adjust this switch through the internet like you will with most of the other switches available today. If you left the lights on after you left for a vacation, you'll be much too far to turn them off.