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Pro Easy to build in
The case is large, which means there is lots of room to build and route cables. You also won't be restricted much by size, meaning you won't have to prioritize size over cost or performance. There are virtually no sharp edges that could cut corners (or fingers).
Pro Shows off the internals
The full-side window lets you see into your PC, and also allows quick access (the window has hinges that open to grant access to the internals).
Pro Ready for liquid-cooling
On top of the case there is room for a liquid cooling radiator (up to 360x140mm), and near the top of the rear of the case there are holes for cooling hoses.
Pro Plenty of cable management options
The case is large, and leaves plenty of space for cable management. There are plenty of cable tie points on the inside which is a welcome addition.
Pro Tons of cooling available
3 AF140L fans are included, with room for 4 additional fans. The included fans have 'silent' and 'performance' modes to best suit your needs.
Pro Very solid construction
The interior of the case is extremely ridged, which is needed because the windowed side doesn't offer any structural support. It doesn't flex, and feels sturdy.
Con Some parts are hard to access
There's a stand on the bottom of the case (perfect for a liquid cooling radiator) that can't be unscrewed while inside the case (the front panel of the case blocks the screws).
If you intend on connecting some of the cages, be warned that the paint will flake off easily. This making adjusting the internals of the case more difficult.