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Pro On-the-fly macro recording is supported
Most other boards in this price range don't offer any sort of macro recording. Macros are pre-programmed sequences of keystrokes, mouse clicks, and delays that can be executed through the press of a single button. Macros help make repetitive tasks easier.
Pro Slim profile
Because rubber dome switches are used, the keys have a very slim profile and barely stick out.
Con Uncomfortable to type on for extended periods
The stiff membrane keys combined with a short travel distance make this a fairly uncomfortable keyboard to type on for long periods of time. Each press will have you bottoming out the key with some force, which produces more strain on your joints than mechanical keyboards (constant collapsing against a hard surface VS the mechanical switch's activation point which is half way down).
Con Membrane key switches
Instead of mechanical switches found in higher end boards, this keyboard uses the more common rubber dome (aka membrane) key switches. These switches are cheaper to manufacturer as the activation mechanism is more basic. The key rests on top of a rubber dome, and when the key is pressed the underside of the dome completes an electric circuit which tells the computer that the key has been pressed. Typing on membrane keyboards isn't as comfortable as a mechanical keyboard, as the only way to type is to bottom out the key.