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Pros
Pro Reliable delivery and good Help service
Amazon is usually very good at making sure the right deliveries arrive on time, and when they don't, their Help team is easy to contact and good at providing a suitable resolution to the problem.
Pro Free shipping on some products for Prime members
If you use Amazon for other things, you might already have a Prime membership. If so, most laptop options will offer Prime delivery.
Pro Offers a large selection of laptops
Amazon typically stocks a very large range of laptops.
Cons
Con Not always the cheapest option
Typically for new products, anything that is marked up as Prime will sell around the Recommended Retail Price, which may be higher or significantly higher than other retailers. This could be seen as a trade off for reliable service. Amazon do also drop prices on products relatively frequently so it's worth checking back if the current price is out of your range.