Jim Sterling is a game critic who leans towards pro-consumerism who has his own Youtube channels as well as his own site for written reviews.
Ranked in these QuestionsQuestion Ranking
Pro Pro-consumer attitude
Jim Sterling has criticised Valve's Steam Greenlight for having a lack of quality control, multiple developers of "asset flipping" (presenting ready-made game engine assets as a game), the mainstream media for portraying games as causing violence, etc.
Pro Not afraid to speak his mind
Jim Sterling is known for stepping on toes once in a while. In 2009 he gave Assassin's Creed II a 4 our of 10 when most reviewers praised the game, he heavily criticised Peter Molyneyx, a respected industry figure, for constantly overselling and under-delivering his games and manipulating the consumers, etc.
Pro Thank God for Him
Con Can be seen as overly hostile
As Sterling has a tendency to cover (often touchy) topics in a somewhat inflammatory, unapologetic manner, he often gets perceived as being needlessly hostile.
Con Is little more than a populist rabble rouser
Whatever gamers are upset about this week, expect the Jimquisition to be following along promptly with a preachy, whiny summation of things everyone said already.