Ranked in these QuestionsQuestion Ranking
Pro Easy to use interface
Quicker to animate and use than other similar products.
Pro Cheaper than Toon Boom and Adobe Products
Cheaper than Toon Boom and Adobe Products. People often complain about the price hike, but the pro version does go on sale, and even the full priced version is less than other insdurty standards on the market.
Pro Good community support
Lots of online forums, Facebook groups, YouTube videos, etc.
Pro It's better than any 2D animation software on the market for vector based animations
It beats Adobe Flash and Toon Boom at vector based animation. It has more features for 2D vector animations with it's integration with 3D mesh and bone rigs. Smart bone rigs create better animtions with less distortions then Toon Boom, and there are no bone rig animation options with Adobe Flash.
Con Limited support for game engines
In most cases you'll have to export and edit sprite sheets. This will consume memory. Also, FBX file support is limited and not all features will run in Unity. Aside from Unity, there is no support for runtimes for video game engines. Also, many animation features such as vector integrated features will not export to Unity. Spriter, Spine, and Dragon Bones would be better options.