Use a PR team to promote your content Review
Ranked in these QuestionsQuestion Ranking
Pro You get to access the PR agencies' network
Any PR agency is will have a large network of ties in the business community. If they don't then you have hired the wrong company.
Pro PR is a more thorough approach
PR agencies often do market research as part of the promotion, and this information can be invaluable.
Pro PR agencies can only work with good content
You have to provide good and interesting content to the PR agency for them to promote. This forces you to ensure the content is news worthy.
Con Can be expensive
Good PR is labor intensive so you have to have a budget to take this on.