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Con The free version adds it's own branding to videos
The Freemake Video Converter logo is watermarked on the video and also adds a splash screen to the start and ending of a video. Any IAP will remove the branding at $20 for a one-time fee or a $9 monthly subscription. Look under menu > help to find the IAP options and to purchase if you are so inclined.
Con Expensive considering IAPs
Currently there are three in app purchase ( IAP) options. All three offer a choice to subscribe monthly at $9 /mo or a one-time unlimited purchase at $19. All IAPs remove the freemake branding and splash screen at beginning end of outputted videos, but the other features that are unlocked differ.
Remove branding features: faster video conversion; automatic video backup; exclusive dvd menus; black bars removal.
Gold pack features: faster video conversion: black bars removal; video projects auto-save; videos branding removed.
Subtitles pack: add subtitles to movies; change subtitles font; edit subtitles size; remove freemake branding.
So, if you wanted ALL features of the app and opt for single pay rather than the subscription model, you would need to pony up $60.
Look under "help" to find the IAP options and to purchase if you are so inclined.
Con No queue feature
Once you hit convert, you can't work on something else, you have to wait for the conversion to finish before the software is available to use again.
Con Installer includes adware
MyPCBackup option is included during install, but you can skip it.