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EJS uses all the JS jargon and logic, so if you're proficient in JS, you can use EJS right away.
Pro Same language before and after rendering
Your html/text remains pretty much the same before and after rendering. EJS filters out and performs its functions on any occurrences of its own
<%= %> tags in your template.
Pro Consistently scores rather well in benchmarks
According to some benchmark tests, EJS is way faster than Jade or Haml.
Pro Powerful error handling
EJS has a really smart error handling mechanism built right into it. It points out to you, the line numbers on which an error has occurred, so that you don't end up looking through the whole template file wasting your time in searching for bugs.
Con Cryptic syntax