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Pro Enormous, constantly updated stamp collection
Since many brands use stamps for promotional purposes, everything from movies to food brands to Taylor Swift have released stamp collections.
Pro Photo filter and editing capabilities
Users have in-app editing tools, as well as Line's separate camera application, which has additional tools.
Pro Integrated social network
Similar to Facebook's timeline.
Pro Large celebrity and public figure usage rate
The caveat is that they are in Japan, but the app is commonly used to 'follow' public figures.
Con Account is locked to the Phone Number & Device
The entire account is locked to the phone number, which cannot be changed. If the application is installed on a new device with the same phone number, the previous account data will be wiped.
Con Users have been concentrated in Japan
Of the 360+ million registered users, the top country is Japan (50 million). Thailand and Indonesia are 2nd and 3rd with 33 and 30 million, respectively, with very small market penetration in the US (10 million, 11th place).