Rolex is held as a trust unto itself following the founder Hans Wilsdorfs death. No one can compete with them as they have nothing to do but perpetually reinvest (large) profits as they are not family owned or publicly traded like all other brands. Simply the best watch... all other brands price at Rolex levels just to try and claim competitive manufacture but are often far from it, Rolex has the most thought and sheer might by a factor of ten when it comes to aftersales support as well. If more delicate or novel complications or limited production are what you seek you may consider other brands for those attributes
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Pros
Pro Has a consistent look
Stable design makes secondary market resale stronger for Rolex than other brands that revamp the look every season and burn you with outdating your model before its second birthday.