Ranked in these QuestionsQuestion Ranking
Pro Detects your competitors on the market
BrightEdge can create a report on your market segment, listing all your potential competitors and their ranking relative to you.
Pro Sends you notice when there's significant shift in keyword rankings
The "Anomaly Detection" feature lets you set a custom notice for when there is a noteworthy movement in relevant keyword ranking.
Con Lack of documentation
You are left pretty much on your own to figure out how the site works. The documentation is far from comprehensive, so learning how to use all the features will involve tinkering with different buttons.