Ranked in these QuestionsQuestion Ranking
Pro High quality conversions for minimum - no effort
Default profile options generally have most fields filled with "smart fit" option by default. This is essentially mirroring the source media as closely as possible, so you get a high-quality conversion with a mild (probably not noticeable) loss in quality.
Custom profiles can be made. There seems to be no lossless or pass-thru options for generic video or hd video profiles though.
Pro Easy high quality conversions
By default, conversions use "smart fit" for almost all options. This amounts to nearly lossless conversions, or more accurately, high-quality for minimum effort lossy copies. By default, audio is compressed to lossy AAC format. Users can create custom profiles if so desired.
Pro Great profile categories
Video Converter Ultimate has great categories of profiles, some are generic video formats, generic audio formats, device specific formats including some virtual reality headsets which I have not seen before in other software, formats for editing in popular video editors, generic hd video formats, and for sharing over the web or for popular video sharing websites.
Pro Web Browser addons/extensions to make downloading videos from the web easy
Browsers supported on the Mac are Firefox, Google Chrome & Safari.
Pro Single purchase/ lifetime license options
Buy it once and you're done.
They do have an annual license at $39.95 / Year and a Family lifetime license (2-5 computers) for $118.00. The $59.95 lifetime single license is a good deal if you think you'll use the software extensively beyond two-three years.
Pro Can copy and burn DVD media
It can copy to formats including ISO, TS/DVD Folder and .dvdmedia.
Con No pass thru options when converting. No lossless options for audio for video conversions
There is no "pass thru" option when doing conversions, also there is no lossless option for audio when working in the video or HD video profile categories. Oddly enough there are lossless conversion options if you use the audio category, but this will output a separate file from the video.
Depending on the video container you use and it's capabilities, users can do separate conversions and then mux the lossless audio and video output files later with other 3rd party applications if lossless quality is that important.
In that case, this application would not be as convenient compared to other software, while it can do 1:1 copies, other software are more dedicated to this purpose and have more options in this regard.
Con License for Mac and Windows require separate purchases
If you buy one, you can purchase a license for the other OS at a discount, but still, it'd be nice to purchase one license for both.
Con Have experienced issues with buggy seeking of timeline on HD MKV output files
Will update with more info as time goes on, if other ripped media has this problem or if an update fixes this.