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MovieLens is run by a research lab at the University of Minnesota. The entire service is provided free-of-charge and without advertisements or sponsors.
Pro Personalized recommendations
Rather than provide generic recommendations based on popularity, MovieLens generates personalized recommendations based on individual preferences.
Pro Community tagging
An open tagging system helps to further categorize movies.
Pro Built-in wishlist
All movie listings include a handy add-to-wishlist option, making it easy to save titles of interest.