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MovieLens is run by a research lab at the University of Minnesota. The entire service is provided free-of-charge and without advertisements or sponsors.
Pro Personalized recommendations
Rather than provide generic recommendations based on popularity, MovieLens generates personalized recommendations based on individual preferences.
Pro Built-in wishlist
All movie listings include a handy add-to-wishlist option, making it easy to save titles of interest.
Pro Community tagging
An open tagging system helps to further categorize movies.