For a typical query, there are thousands, even millions, of webpages with potentially relevant information.
Ranked in these QuestionsQuestion Ranking
Pro Easy to use
Google makes it easy to quickly get your search results.
Pro Still many times comes up with the best results
Pro Most widely used
google.com is the most widely used search engine.
Pro Most relevant results
Pro Best UI
Pro Many features
Pro Wikipedia at the top
Pro Can customize privacy
Has a site called privacy.google.com that you can use to make it more private
Pro SEO Friendly
Con Potentially invasive of your privacy
Google records your searches. Use incognito mode.
Con Censors search results
Search "Was 9/11 an inside job" and compare the results to Bing's.
Con Google is becoming Big Brother
Google search, chrome, Gmail, analytics, streetview, android, YouTube.
Con Google promotes AMP websites
Google favours web pages that use AMP web technology, a technology that claims to lighten the load of web pages, but in reality in many cases slows down and is difficult to implement. And the worst thing is that it makes Google host and display the web page in AMP format from its servers.
Con Filters by who paid Google more
Ads always shown above organic results.