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Pros
Pro Clear examples
Many visuals and real-world examples of good design are provided, making it easy to understand and read.
Pro Short and focused
The book understands it's goals and has a clear purpose. How to get people to understand, and accomplish their goals on the site. As suggested by the name, the book is to the point and doesn't waste time.
Cons
Con Poor binding quality
There have been complaints about the quality of binding with the 2nd edition book.