Ranked in these QuestionsQuestion Ranking
Pro Password protected short URLs
You can just put in the link you want to shorten and a pin so others can access it with the pin.
Pro Basic analytics
You can see how many total clicks a link has gotten, how many total visitors it's had, and when the link was viewed last.
Pro Deletable links
By adding a master pin to your link, you can delete it later on.
Pro Nice design
The design is pretty nice and the uptime is very good.
Pro View where link goes
It's nice to see where the link goes before clicking on it so you can avoid sketchy links.
Con No custom URLs
If you want to use your own URL, you can't as they don't offer that option yet.
Con Basic analytics
The analytics are good, but only let you know how many total pageviews a link has gotten and how many unique visitors it's had.