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Endomondo used to be a singular priced upfront paid app with no subscription fee, twice. During the first restructuring, the app was changed on the store, leaving out the people who had paid originally, to then require them to pay again for the new app. After this happened, the app changed again to be free-to-play, dropping features that paying customers had paid for and locking them behind a monthly pay wall. So not only did long time users who paid for the app get ripped off once, if they had paid for the newer paid app, they got ripped off again when the app went free-to-play. This is not a great track record for the service, leaving to question, when is the next restructuring going to happen that may potentially take the money of paying customers without delivering the service promised. See More
Earn points, unlock achievements, take on challenges and quests and level up. Seeing progress, getting rewarded for activities and reaching a set threshold feels nice and helps in continuing to be motivated. Especially when just starting out. There's even a leaderboard so you can compare your progress to your friends. See More