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Pro Works well in bright rooms
The 27UD68-W offers decent performance in bright environments, where it can get vivid enough to fight glare. The monitor can sustain the brightness of around 310 nits which means that the light coming from doors and windows will not be able to overpower the light that the panel emits.
Pro Doesn't look cloudy
Unlike some other IPS monitors, the LG 27UD68-W doesn't suffer from the dirty screen effect that is usually caused by a panel's poor overall uniformity. Large objects and panning shots look uniform on the screen. The panel's overall uniformity measures at 3.11% dE - a solid result for a monitor in this price bracket.
Con Doesn't support HDR
You can't run HDR content on this monitor.