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Pro Does up-scaling very well
This TV does an excellent job of upscaling 480p/720p/1080p content to 4K without introducing any unwanted artifacts.
Pro Good for gaming
The Samsung NU7300 is a good option for gamers thanks to the TV's decent motion handling and astonishingly low input lag.
The motion looks good thanks to the TV's fast pixel response time that ensures that moving objects don't leave overly long trails on the screen.
The high responsiveness of the NU7300 comes from the TV's low input lag. In 'Gaming' mode the TV's input lag drops to 13.6 milliseconds - only a couple of other TVs in this price range can offer equally low input lag.
The main interface of the Samsung NU7300 does run ads and suggested content, and unfortunately, there's no way to opt out of that.