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The main interface of the Sony X830F doesn't have ads. Additionally, there's a way to opt-out of suggested content on the home screen.
Pro Colors are accurate
The Sony X930F doesn't need calibration because its out-of-the-box color accuracy is very high. The overall color inaccuracy measures at the dE of 2.4. A human eye can not spot such a tiny color inaccuracy.
Con Poor HDR capabilities
This TV can not play HDR content properly because the highlights look too dim when the TV is dealing with the HDR content. The panel can't get bright enough to make the highlights pop in the HDR mode.