OLED TVs are for people that want the best possible picture quality. Their infinite contrast and lifelike colors stand out against any previous technology. This B8 model, while is not as good as the C8, certainly gives the customer much more value per dollar. It also stands out against other maker models, like the Sony X900F.
SpecsUpdate
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Pros
Pro You can use it with your voice
It has a basic voice assistant which lets you select content. You can order it things like "Search Netflix for Vikings".
Pro No backlights, extreme contrast
All OLED TVs use an organic technology that creates light within each pixel without the need of a backlight. This translates in extremely lifelike contrast and the best picture quality of any TV type to date.
Pro Great performance for HDR and ordinary TV content
Pro Wonderful viewing angles
The picture doesn't get dimmer while watching from the side, making it a great choice for wide rooms. From an angle, colors do shift a but, but much lesser than in LCD or LED TVs.
Pro Great for console gaming
OLED TV's have significantly higher refresh rates than traditional LCDs or LED TVs. That is why they are ideal for gaming.
Cons
Con Possible burn-in problems
Images that stay fixed for a lengthy period of time can "burn" some pixels. You need to be mindful of not falling asleep with a fixed image showing on your TV.
Con Brightness is not great
It is very bright compared to most 2017 OLED TVs, but it still lacks the brightness of more expensive 2018 competitors.