Ranked in these QuestionsQuestion Ranking
Pro It can use technical indicators
Technical indicators are statistical analysis tools that help traders find "low risk-high reward" trade setups.
You can program the bots to use several technical indicators, including RSI, MACD, Fib retracements, etc.
Pro It supports all major exchanges
They also keep adding new ones regularly.
Pro No hidden fees
There are no extra fees for the number of orders placed, and they don't take a percentage of your profits.
Pro It has software safeties and insurances functions in place
You can use proprietary automated safeties and insurances to protect your capital.
Pro Advanced notifications and reporting
It can send messages to your Telegram to notify you of profits, losses, and keep you updated on market data.
Pro It supports backtesting
Backtesting is basically running a set of rules on past market data and see how would the bot have performed during that period. With good projection, an experienced trader can always find similar market conditions to the current ones in past data and then carry out that winning strategy on to the future.
Pro Most popular bot
It is the most popular and trusted bot, with thousands of users and several reviews.
Con Not beginner friendly
Even their "beginner" plan is oriented towards intermediate traders who know what they are doing.
It is really expensive for beginners, since the cheapest plan is 0.12 BTC (which as of 04/JAN/2019 is $455.48, and that will only get more expensive if bitcoin goes up).
Con It is not a bot, but a trading bot platform
This is a trading bot platform (to load bots onto it), not a bot by itself, and if the software company developing those bots decides to close, you are left without your money making tools.