Heroes of the Storm is a MOBA created by Blizzard Entertainment
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Pro Characters from all Blizzard games
Heroes of the storm has a mish-mash of characters from many of Blizzards popular titles.
Pro Shorter game times
Decreasing the importance of "laning" and increasing team fights and map objectives. Also, many map objectives keep the games to time limits between 15 - 30 minutes. Much more manageable for people not able to commit an hour to one match. AI games are even shorter.
Pro Easy to learn
Heroes of the Storm was created to be a streamlined, modern take on a MOBA, something that many others have aimed for but HotS succeeds in. Shared XP keeps teams leveling together; No Last Hits means that everyone gets XP from minions and puts less importance on who gets the kill, since there is no Carry-player. Choosing talents instead of having to buy items gives the game complexity without forcing players to wade through menus and travel back to base. The game still offers a challenge to master at higher levels, but is more accessible to new players.
Pro Hero and playstyle diversity
Blizzard has gone above and beyond to introduce Heroes that break the standard molds for Tanks/Support/Damage characters. The talent system allows for diversity in how a character plays, even if they are considered Support, they can go for damage or utility. Each Hero has 2 Heroic Abilities(Ultimates) providing even more diversity in how each character can be played. Also, Blizzard has introduced several unique heroes, like Lost Vikings: which are 3 heroes in one, and can be controlled separately; Also, newly added Cho'Gall, which required 2 people to control 1 hero.
Pro Marked difficulty ratings for heroes
Each hero has a marked difficulty rating to make it easier for users to pick the player that best suits them.
Pro Fun emotes from Hero's upon team work and team kills
If you play Nova and Kill Vala, Nova will say "HUNTER!?!? more like Hunted!!"
Or if you play support and heal Raynor he will say "This medic is my new best friend".
These emotes make it very clear what happened, and add a dimension of fun that you don't see in other MOBAs.
Pro 1st Esport broadcast on live network television
While other esports have aired on ESPN 3, Heroes of the Storm was the first video game broadcast live on Network TV on ESPN 2. Blizzard hosted the Heroes of the Dorm tournament, also one of the first college esports events, in which college teams played for the prize of full college tuition.
Blizzard has a history of fostering great community. Blizzard allows players to flag themselves as looking for group, and will suggest to other players. Heroes also has WoW-like chat channels that make it easy to find people to play with.
Pro Every hero is playable
The game balance in HoTS is amazing. Even heroes that are ranked by pros as the worst heroes in the game can win MVP. Even the supposedly "broken" heroes are not far above average
Pro Teamwork is encouraged
Pro 12 available maps
Con Designed around team play (per the MOBA genre)
Heroes of the Storm has been designed around team play, as the company calls it a Hero Brawler, that focuses more on team fights and working toward objectives as a team. As with most team based games, this means that if a player chooses to solo queue, that it may be difficult to play and coordinate with the rest of your team. The game does provide chat and a ping system similar to other MOBAs.
Con Slow fights
Heroes inflict little damage to each other, which has the potential to make fights seem long. On top of this when one falls behind many of their skill will become useless making for a fight that one is delegated to a support role, which will also add to the slow feeling of a fight.