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Pros
Pro Fast
Pro Easy to use
Pro Most efficient generated code
Native ADO and stored procedure performance without the pain points.
Pro Productive, performance, power
Pro SQL Centric
Pro Easy To Maintain Code
Make a change to the underlying routine and simply re-run the code generator.
Pro Manages Retries and Transient Errors
Pro Productivity
It's hard to explain, you have to try this for yourself to really get it, it's sort of like data binding for stored procedures. It's just a different approach.