GO Launcher EX boasts a huge number of customizable options, a plethora of unique widgets and special effects. Go Launcher is free to use and download bt does include in app purchases that range from $0.99 - $29.99 per item to unlock certain features, themes and icon packs.
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Pros
Pro Lots of themes & effects
GO Launcher offers over 10,000 personalized themes and over 25 transition effects.
Pro Customize the desktop
The launcher lets the user customize the desktop to their heart's content, giving the option to increase the desktop grid size to a maximum of 10 rows and columns, or disable the status bar, dock and icon labels. Users can also adjust the font and size of icons.
Pro Infinite scrolling
Infinite scrolling can be enabled to allow the user to cycle through their homescreens and app drawer pages without needing to change direction when they hit the last page.
Pro Hides apps
Users can hide apps in the free or paid version in the app drawer.
Pro Customize the app drawer
GO Launcher EX allows the user to sort their apps by title, date of installation or frequency of use; create folders for apps; and hide unwanted apps.
Pro Free
Go Launcher EX is free to download and use, though there are in app purchases to unlock certain features and theming elements. There are also in app advertisements in the free version.
Pro Companion apps
The GO Launcher Dev Team wants the users device to be customized with more than just a launcher. GO Weather, GO Locker (a lock screen replacement), and GO SMS Pro offer even more customization to the device. This is great those that are looking for a consistent design.

Pro Easy categorization of apps into folders
It is easy to sort apps into folders in the app drawer, on the desktop, and on the quick launch bar.
Cons
Con Adware
It has ads everywhere on the launcher.

Con Promotes other apps from same Dev
Constantly pops up suggestions for you to download other GO Dev apps.
Con Does not look great on tablets
Go Launcher EX has a glaring lack of support for large screened devices with high resolutions.
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