Google Now Launcher makes Google Now one swipe away. This app is virtually a personal assistant. It remembers where you park, suggests reading, suggests places to visit, and supports hands free voice commands. With voice commands, users can play music, send messages, or pull up maps.
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Pro Adds easy access to Google Now functionality
Google Now, an intelligents personal assistant, can be accessed directly from the homescreen. It's activated by saying "Ok, Google" and used simply by asking for information or giving it instructions using simple, natural language.
Google Now also gives context sensitive information in the form of cards that can be accessed by swiping to the left from the homescreen. These cards will offer directions to events planned, travel information, news based on interests, etc.
Available for free on the Google Play store.
Pro Has no bloatware
Google Now Launcher does exactly what it says, runs smoothly, and doesn't install unwanted software.
Pro Simple installation process on any Android device
Keeping in mind that older phones might offers flaky performance and it's best to have at least Android 4.1 running on the phone, Google Now can be installed without rooting the phone simply by downloading it off of the Google Play store and following instructions.
Con Lacks automatic backup
There is no way to automatically back up settings or content. Reinstalling the launcher on the same device will lose all settings and content.
Con Limited customization options
Google Now Launcher offers no way of organizing or hiding apps in the app drawer, there's no way to adjust home icon count, grid size for home or app screens, etc.
Con No gesture support
Most other launchers include gesture support to activate shortcuts, apps, or tasks, but this launcher does not.
Con No icon pack support
There isn't a way to use custom icon packs with this launcher as you can in other launchers.