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Pro Highly customizable aesthetic
The launcher offers a variety of animations and themes for different parts of the UI that can all be changed to suit individual preferences.
Pro Lots of eye-candy
The launcher has a lot of flashy animations and transitions. For example, the app drawer by default imitates a cube when switching between pages, tapping applications create ripples around the application icon, the live wallpapers are affected by gravity, etc.
Pro A time trial version is available
A "Lite" limited time free trial version is available.
At $16.99 it's one of the most expensive launchers available.
Con Intense resource usage
The rendering of all advanced 3D animations and effects takes up a lot of resources.