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Pro Automatically adjusts brightness
The Moto 360 is one of the few watches which will change the brightness depending on how bright the area is around you. This is very convenient when you use the watch outdoors as you don't have to manually adjust the brightness each time you step outside. The light sensor is located in the small black semi-circle at the bottom of the display.
Pro Customizable hardware
Through Moto Maker you can choose either a 42mm or 46mm size, the bezel color, case color, band (2 leather options or 3 metal options), and the default watch face.
The larger 46mm size, micro knurl bezel, gold case or metal bands will increase the price slightly.
Pro Great design
With minimal bezels, the Moto 360 looks stunning. While it does have a 'flat tire', it's pretty small and required to have such slim bezels as well as the ambient light sensor.
At 11.4mm, it's a bit thick. As slick as the design is, you still have a tiny computer sitting on your wrist.
Con LCD Display
LCD displays aren't the best choice for a smartwatch. They require more power than Amoled or other display types, especially when in ambient display mode (when the screen is always on).
Con Poor battery life with ambient mode
Half of the time (with ambient mode enabled) the Moto 360 won't last the full day. With ambient mode off it will last a full 24 hours, however then you don't have the convenience of an always on display.