Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.
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Pro Cost effective
Sendy costs a one-time fee of $59 and uses Amazon SES that charges 0.0001$ per e-mail.
Pro Huge email marketing campaign can be easily done
You can use Sendy with Amazon SES to send huge email marketing campaigns. Configure Sendy on DigitalOcean server and start sending mass email marketing campaigns.
Pro Multiple brands
Brands are your accounts you send e-mails from complete with individual settings, templates, subscriber lists, etc.
Pro Custom fields
Pro Automatic bounce, complaint & unsubscribe handling
'Bounces', 'complaints' and 'unsubscribes' are registered in the respective lists in real time the moment your newsletter is sent to your lists. No action needed on your part. No post campaign processing either.
Pro Detailed report
See how many people opened your campaign, clicked the links, unsubscribed, bounced, etc.
Send automatic 'drip campaigns', automatic annual emails or automatically send an email based on a 'date based' custom field.
Pro Client access
If you use Sendy as a marketing platform, you can give your clients access allowing them to send e-mails on their own. You can provide delivery fees and costs per recipient.
Sendy can automate sending out a newsletter that's populated by content from your RSS feed.
Con No phone support
Sendy provides support via email and the support forums, but there's no phone support option.
Con Have to setup Amazon SES account separately
Not an all-in-one solution as Sendy is just a front-end for the actual mail server on SES. (This is entirely understandable as you probably wouldn't want to self-host the actual mail server, but it's extra work to be aware of.)
Con No on-the-fly segmentation
Con No templates
You require access to an Apache server running on Unix with PHP and MySQL to set it up. But if you've setup a self hosted Wordpress site before, you should have no issues.