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Pros
Pro Price
Compared to beginner books of the same language by another publisher, For Dummies books are usually the more affordable option.
Pro Great for complete beginners
For someone who has no prior programming experience, these books will take you through the fundamentals of programming at a reasonable pace.
Cons
Con Inconsistent
The "For Dummies" series covers a wide variety of languages. However the style is largely inconsistent across the different books, so it's recommended that you look up reviews for that specific book first.