Sensoria Fitness Socks are a unique type of fitness tracker designed with runners in mind. They don't only track your physical activity, but also give you feedback on running technique.
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Pros
Pro Provides feedback on running technique through voice messages
Sensoria fitness tracker gathers information on how a runner puts pressure on their foot and analyzes it in real-time. If the sock notices something that could potentially cause injuries, it warns the runner with a voice message and suggests a way to improve his technique.
Pro Motivational audio cues
A virtual coach can be set up to congratulate when personal records get beaten, cheer when doing well, and warn when not doing as well as hoped. The frequency of audio cues can be adjusted.
Pro Allows adjusting settings to preferred running style
There are multiple valid ways of running. To accommodate runners of different styles, Sensoria fitness tracker allows setting up desired landing positions and cadence as well as turn on a metronome to help out with execution.

Pro Easy access to data
Sensoria provides companion apps for iOS, Android and Windows phones, as well as a web dashboard.

Pro Socks can be washed
Though the fitness tracker is not fully waterproof, the pressure sensitive electronic textile used in the socks can safely be washed and machine dried.
Cons

Con Unreliable altimeter
The socks sometimes have trouble detecting changes in elevation.

Con Only one sock is active at a time
The socks feed data to a single anklet, and information for both feet can't be gathered at the same time yet. This functionality is planned.

Con Doesn't catch some bad running techniques
Currently the fitness tracker covers a relatively small subset of bad running techniques. It's possible to be in a situation where the technique is bad and the device is not aware of it.
Con Very few customization options currently available
Some of the fitness tracker's customization options are planned, but not yet available.
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