Ranked in these QuestionsQuestion Ranking
Pro Send eBooks as gift
The NOOK store allows users to send eBooks as gifts to their friends and family.
Pro Self publishing
B&N offers a way for users to self publish their eBooks to the NOOK eBook store, the service is called NOOK Press.
Pro NOOK app
B&N offers a NOOK app for Android, iOS and Windows 8 in their respective stores. This allows user to shop and read their eBooks natively on those operating systems.
Con No legacy Windows app or Mac app
While B&N use to offer a PC and Mac app for the desktop, they pulled support officially in 2013.
Con Higher prices then competition
Part of the reason B&N is having so much trouble with the NOOK brand currently and most likely part of its decision to separate itself from it by spinning it into its own company is that since the demolishing of agency pricing they are unable to compete on prices.
Con B&N not confident in NOOK brand
B&N will be spinning its NOOK division into a separate company, which does not show much faith in their own brand. What's worse is that this show of uncertainty of wanting to separate from the failing device and it's eBook store will only just further distance the customers from the NOOK. Being that their eBooks have a special DRM scheme that does not allow their .epubs to work in other device, current users better hope this new company does not fold or they will be out of their entire NOOK eBook library.
Con Uses a special DRM on their eBooks, any eBook purchased from B&N is not Adobe Digital Edition compliant
While B&N does use and read .epub on their devices, any eBook purchased from the B&N eBook store will not be able to be used in other .epub readers unless the DRM is stripped from said eBook.